Started my career in advertising strategy, but kept gravitating toward writing the human story behind the strategy. My experience began in audience research, brand development, and social campaigns, and now focuses heavily on production work on sets, film marketing, and scriptwriting.

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I earned my B.S. in Corporate Communication and M.A. in Advertising from The University of Texas at Austin, where I built a foundation in audience research, brand strategy, and creative problem-solving.

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Advertising teaches me how to understand your audience, uncover the right message, and shape ideas with purpose. Film teaches me how those ideas become something people can see and feel through performance, visuals, timing, and collaboration.

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That combination is now at the center of how I work. I bring a strategic perspective to every project, but I’m always looking for the emotion that gives an idea weight and makes it memorable.

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As I continue growing as a filmmaker and advertiser, I’m creating commercials, films, and advertising campaigns that feel thoughtful, honest, and distinctly human.

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Looking for creative strategy, commercial storytelling, or production support? Let's talk about how I can help bring your next business or film project to life!